April 21st saw Google’s least secretive search engine algorithm change yet. While normally, algorithm changes are shrouded in mystery, in this case Google clearly warned of upcoming changes which would penalise websites which are not mobile responsive. April 21st was the date chosen to improve the search engine ranking of mobile responsive websites, and penalise […]
An effective business website is a critical element of success in today’s online world. Potential consumers are able to access an enormous range of product and information, with the touch of a few keystrokes. It is imperative for businesses of all sizes from tradesmen, to multinational corporations, to embrace this market shift. While in the […]
Content marketing is “hot property” at the moment. As businesses grapple with market saturation, slow global growth, and rising sales competition, it is becoming increasingly important to implement “pull” strategies, which bring customers to your organisation. The above mentioned factors, in addition to changes in Google’s search engine algorithms, have created a perfect storm for […]
An effective Marketing Plan contains more just than an outline of marketing activities for the following year. Yes, proposed marketing activities should be listed within a Marketing Plan. However, a marketing plan should be more comprehensive, providing a framework for pricing, branding, positioning, decision making, and market research moving forward. Marketing Plans provide a basis […]
Search Engine Optimisation and Link Building more specifically, have gained a bad reputation in recent years. This negative sentiment, can be traced back to Google’s 2011 Panda Search Algorithm update, which penalised websites for manipulative practises: including thin content, content farms, sites with high ad-to-content ratios, and low quality backlinks. Many organisations who had trusted […]
B2B sales is changing, the sales stars of yesterday are the has-beens of today. Even worse, that they are probably teaching outdated sales strategies to your junior sales staff. It is all too common for a struggling business to hire a formally successful Business Development Manager, with the hope of a sudden increase in revenue. When […]
In the last year we have seen a significant change in the steps required to generate a front page Google Website Ranking. The Panda and Penguin algorithm updates of 2014, saw many websites penalised for “black hat” SEO tactics, and moved to the abyss of the World-Wide-Web. The Panda and Penguin updates, essentially reduced the […]
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