content marketing

Content marketing is “hot property” at the moment. As businesses grapple with market saturation, slow global growth, and rising sales competition, it is becoming increasingly important to implement “pull” strategies, which bring customers to your organisation. The above mentioned factors, in addition to changes in Google’s search engine algorithms, have created a perfect storm for […]

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link building

Search Engine Optimisation and Link Building more specifically, have gained a bad reputation in recent years. This negative sentiment, can be traced back to Google’s 2011 Panda Search Algorithm update, which penalised websites for manipulative practises: including thin content, content farms, sites with high ad-to-content ratios, and low quality backlinks. Many organisations who had trusted […]

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