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April 21st saw Google’s least secretive search engine algorithm change yet. While normally, algorithm changes are shrouded in mystery, in this case Google clearly warned of upcoming changes which would penalise websites which are not mobile responsive. April 21st was the date chosen to improve the search engine ranking of mobile responsive websites, and penalise […]

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content marketing

Content marketing is “hot property” at the moment. As businesses grapple with market saturation, slow global growth, and rising sales competition, it is becoming increasingly important to implement “pull” strategies, which bring customers to your organisation. The above mentioned factors, in addition to changes in Google’s search engine algorithms, have created a perfect storm for […]

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link building

Search Engine Optimisation and Link Building more specifically, have gained a bad reputation in recent years. This negative sentiment, can be traced back to Google’s 2011 Panda Search Algorithm update, which penalised websites for manipulative practises: including thin content, content farms, sites with high ad-to-content ratios, and low quality backlinks. Many organisations who had trusted […]

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